Trident Brand Guide

Logo

Primary Logo

The primary logo lockup includes the logotype "Trident" along with the descriptor "Experiential" and is designed to appear in the primary color marine and reverse. All primary logo files can be downloaded using the button below.

File Types

The zip files in this guide include various color modes with coordinating files types, each chosen for a specific use. Details on when to use each file type are included below. Read more on Trident's color values here.

RGB Colors: PNG, JPG, SVG
Anything that appears on screen — mostly digital and website applications. SVG is a vector version that scales on digital screens and stays sharp no matter the size. All other file types are raster, so they work great at 100% but would not be recommended for scaling. PNG and SVG both have transparent backgrounds.

CMYK Colors: PNG, JPG, EPS, PDF
Anything that's printed on a regular printer or professional printer, but mostly for in-house printing. EPS is a vector version that scales well and stays sharp no matter the size. All other file types are raster, so they work great at 100% but would not be recommended for scaling. PNG and EPS both have transparent backgrounds.

PMS Colors: PDF, EPS
Anything that's printed professionally. PMS color values are designed to be incredibly consistent between professional printers. When having professional materials or swag produced, we'd recommend this for a strong match. Note, EPS has a transparent background.