Trident Brand Guide

Color

Brand Color Palette

The primary color for Trident is marine. This should always be the most prominent color in any brand application, with the secondary colors used as accents.

When comparing the color values on-screen, there will be visible differences between the CMYK, RGB, and PMS values. These are intentional adjustments to ensure reproduction quality is consistent between printed and digital brand materials.

RGB is designed for on-screen applications. CMYK is best for printing in-house. PMS should be reserved for professional printing.

Primary

Marine

HEX: #353e50
RGB: 53,62,80
CMYK: 99,84,45,51
PMS: 533 C

Mint

HEX: #99bfa0
RGB: 153,191,160
CMYK: 44,0,29,0
PMS: 338 C

Green

HEX: #c0dba7
RGB: 192,219,167
CMYK: 26,1,42,0
PMS: 2275 C

Sand

HEX: #eeefe1
RGB: 238,239,225
CMYK: 9,9,12,0
PMS: Warm Gray 1 C

Watermelon

HEX: #ef607b
RGB: 239,96,123
CMYK: 0,88,39,0
PMS: 191 C

Secondary

Tint 1

HEX: #3b4759
RGB: 59,71,89
CMYK: 99,85,40,34
PMS: 2965 C

Tint 2

HEX: #4b5768
RGB: 75,87,104
CMYK: 84,65,30,11
PMS: 289 U

Tint 3

HEX: #5b697c
RGB: 91,105,124
CMYK: 76,55,23,4
PMS: 5435 U

Accent Palette for Data

When organizing and visualizing data-heavy content, additional colors may be necessary. Please use the following values when additional colors are needed.

Reserved for Data

Mid Blue

HEX: #4a7d99
RGB: 74/125/153
CMYK: 75/42/28/3
PMS: -

Dark Blue

HEX: #3f5a82
RGB: 63/90/130
CMYK: 83/65/28/9
PMS: -

Light Blue

HEX: #9fc4c9
RGB: 159/196/201
CMYK: 38/11/18/0
PMS: -

Sand

HEX: #a9af9e
RGB: 169/175/158
CMYK: 36/24/38/0
PMS: -

Steel

HEX: #6f7a7a
RGB: 111/122/122
CMYK: 59/43/46/10
PMS: -

Forest

HEX: #415150
RGB: 65/81/80
CMYK: 73/53/58/35
PMS: -